Study on the Status of the Communications Card Market ...

?Abstract? With the rapid development of China?s telecommunications industry , communications card as a mature communication products, because of its flexibility and convenience is adored by consumers. But because of the same quality of the product in the market, intense competition, and the low profits, the card faces with gradually recession and the situation of abandonment by the operator. In this paper, breaking the past set thinking, to capture the business opportunities in market segments, to focus on consumers? differentiation, personalized communications needs of consumers and to study on the personality of consumer behavior, and on the basis of these targeted, from the consumers immediate desire new business opportunities are captured.Focus is on grasp of the real and stimulated potential demand of consumer communications business.Based on the research of operational status communications card market, I analyse the current communication features of the card products, marketing problems and propose ?three new strategy?: The characteristics of the crowd and issued with cards; development of e-cards, expanding channels, creating new Business model; development of derivative features, and promoting product innovation of this development ideas. I put forward a joint enterprise to develop cards for the orientation, development of Internet marketing solutions for e-cards, and the overall market capacity, market competition situation, consumer demand, technology and profitability in a more objective and rational judgement ?of three new Strategy, ? of the feasibility and market receipts,to help the communication card business development of the communications operators.This paper is divided into six parts. The first part of introduction is about the background to the study significance and research methods; second part is about the communications card market survey and research, as the full basis of the paper; the third part of communication Cards marketing problems facing the market, raises the issue of marketing on their own aggregate; fourth part finds the solution for the problem; the fifth part focuses and details communication card products innovation and the development of innovative channels; the sixth part, summed up the conclusions of the article and the inadequacy of the study.

Title: Study on the Status of the Communications Card Market
Category: Management economics
Filename: Study on the Status of the Communications Card Market.pdf
Pages: 195
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